A Listing Gets Your Home on the Market. A Strategy Gets it Noticed.
Selling a home is about much more than putting a sign in the yard and uploading photos to the MLS. The way your home is positioned, presented, priced and marketed from the very beginning can have a meaningful impact on buyer interest and ultimately, your results.
As a full-time Broker Sales Associate and former award-winning marketing executive, Jill DiGrazio approaches the sale of every home with a customized strategy designed to make it stand out in a competitive marketplace.
From determining the right pricing and positioning strategy to preparing your home for photography, creating compelling marketing materials and generating exposure across traditional and digital channels, every detail is carefully considered.
The goal is simple: create maximum interest in your home, attract qualified buyers and put you in the strongest possible position when it is time to negotiate.
Before entering real estate, Jill spent more than a decade as a marketing executive working with leading brands, personalities and business leaders. Today, she brings that experience directly to her real estate clients. That means your home isn't marketed using a one-size-fits-all approach. Every listing is custom.
Jill combines proven real estate marketing strategies with professional photography, compelling property positioning, social media, digital advertising, brokerage exposure and today's newest technologies, including AI-powered tools and an understanding of social media algorithms, to help your property reach the right audience.
Marketing also begins before your home ever goes live. Jill works closely with sellers to identify which improvements are worthwhile and worth the ROI, how the home should be presented and what details are most likely to resonate with today's buyers.
Where Real Estate Expertise Meets Marketing Strategy
The Process
Making Your Home Look Its Best ...
Helping find a buyer for your home is only one facet of a real estate professional’s job. There are many more aspects including explaining the basic real estate practices and principles and all the related paperwork, Performing a Comparative Market Analysis (CMA) to help determine your home’s value, helping to prepare your home for sale, listing your home, marketing your home, keeping you informed throughout the process. When the sale begins, it’s important to work with someone who will assist you with the paperwork, negotiate on your behalf, make sure deadlines are met, and work with the escrow company.
By working with me, you will:
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Be more likely to realize the highest return on the sale of your home
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Reduce the number of days your home is on the market
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Become familiar with all the terms, processes and paperwork involved in selling your home
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Have confidence that your home will enjoy exposure to more buyers and agents with qualified buyers
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Receive regularly updated market information that will enable you to make informed decisions
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Have a skilled negotiator working on your behalf
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Have peace of mind knowing that all the details of your sale are being handled properly by a licensed and trained professional
Let's Get
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